Calculate Your Micro-Influencer ROI in Seconds
Stop guessing. Get clear ROI numbers for your social media campaigns to prove value and optimize spending. Free & Simple.
Calculate ROI NowMicro-Influencer ROI Calculator
Your Campaign Results
Enter your campaign data and click "Calculate ROI" to see your results here.
Get Your ROI in 3 Simple Steps
1. Enter Costs & Metrics
Input campaign cost breakdown, engagement, reach, conversions, and value per conversion.
2. Click Calculate
Hit the button to process your data instantly.
3. Review Results
See your ROI, Return Value, and Cost Per Engagement.
Why Track ROI for Your Micro-Campaigns?
For Influencers & Creators
Show brands your true impact. Use clear ROI data to justify your rates, demonstrate value, and build stronger partnerships within the creator economy.
For Brands & Businesses
Make smarter marketing decisions. Easily assess which micro-influencer collaborations drive real results and optimize your budget for maximum effectiveness.
Simple & Fast
Skip complex spreadsheets and expensive software. Our simple ROI calculator gives you the key performance numbers you need, instantly.
What Our Users Say
"Finally, a simple way to show clients the actual return on my posts! This calculator is a game-changer for justifying my rates."
"As a small business owner, I need quick metrics. This tool gives me exactly what I need to see if my micro-influencer budget is working, without the headache."
"So much easier than trying to build formulas in spreadsheets. I calculated the ROI for my last 3 campaigns in under 5 minutes!"
Frequently Asked Questions
We use a standard ROI formula focused on conversions:
ROI = [ (Total Conversions × Value Per Conversion) - Total Campaign Cost ] / Total Campaign Cost × 100%
This measures the direct financial return based on the value you assign to conversions.
You need data for: a breakdown of Campaign Costs, Total Engagement, Estimated Reach/Impressions, Total Conversions, and your Estimated Value Per Conversion. All fields except "Campaign Name" are effectively required for a full calculation.
This is crucial and depends on your goals:
- Sales: Use your average profit margin per sale driven by the campaign.
- Leads: Estimate based on your lead-to-customer conversion rate and average customer lifetime value (LTV). (e.g., if 10% of leads become customers worth $100 profit, a lead is worth $10).
- Clicks: Use average earnings per click (EPC) from other channels or estimate based on site conversion rates and average order value.
- Sign-ups: Estimate the long-term value of an email subscriber or app user.
- Start Simple: A conservative estimate is better than none. Refine it as you gather more data.
See our blog post for a detailed guide!
This calculator focuses on tangible ROI from conversions. For pure brand awareness, ROI is harder to quantify directly. You should still track metrics like Reach, Impressions, and Engagement Rate (Total Engagement / Reach). This tool *does* calculate Cost Per Engagement (CPE), which is valuable for awareness goals (lower CPE is better). While not a direct financial ROI, comparing CPE across campaigns helps assess awareness efficiency. Our blog post on brand awareness has more details.
While not directly used in *this specific ROI calculation* (which focuses on conversion value), Reach/Impressions are essential context. They help you understand if low conversions were due to low visibility or poor content resonance. They are also needed to calculate Engagement Rate (manually: Engagement / Reach) and are often expected by brands. Including them ensures a more complete picture, even if not used for ROI here.
Not in this current free version. All calculations happen in your browser, and data isn't stored when you leave or refresh the page. We recommend copying your results into a spreadsheet or notes app if you need to track campaigns over time. Save/Compare features might be considered for future updates!
Yes, this tool is completely free to use. No data is sent to our servers or stored anywhere. All calculations are performed locally in your web browser, ensuring your campaign data remains private to you. See our Privacy Policy for more details.
Our Creator Tools page offers calculators to help you analyze your business as a creator. Currently, it includes:
- Monthly Revenue Analyzer: To understand your various income streams.
- Content Investment Payback Calculator: To see how long it takes for investments (like equipment) to pay off.
- Audience LTV Estimator: To estimate the long-term value of your active fans.