Published: May 18, 2025 (Adjust date)
Move beyond views and likes. Learn what Audience Lifetime Value (LTV) is, why it's a game-changer for creators, and how to start estimating this crucial metric. Plus, try our new LTV estimator tool!
Read Full Article →Published: June 15, 2025
Struggling to put a dollar value on a click, lead, or sign-up? It's easier than you think. This post breaks down practical methods for both e-commerce sales and lead generation goals, helping you input a realistic number into the ROI calculator.
Read Full Article →Published: May 05, 2025
Not every campaign aims for immediate sales. Learn how to measure the 'softer' but equally important impact of brand awareness collaborations using metrics like Reach, Impressions, Engagement Rate, and Cost Per Engagement (CPE).
Read Full Article →Published: April 28, 2025
For influencers: tired of guesswork when setting your rates? Learn how to present positive ROI results from past campaigns (calculated with tools like this!) to confidently negotiate better compensation for future projects.
Read Full Article →Published: April 15, 2025
See a real-world example of how a small cafe partnered with local foodies, tracked conversions using a discount code, calculated ROI, and saw a measurable increase in online orders.
Read Full Article →Published: May 08, 2025
Learn the essential steps from setting clear campaign goals and choosing the right metrics to accurately measuring success and maximizing your influencer marketing returns.
Read Full Article →Published: May 09, 2025
Avoid common mistakes in calculating influencer marketing ROI. Learn to identify and overcome pitfalls like hidden costs, inaccurate VPC, poor tracking, and more for better results.
Read Full Article →Published: May 10, 2025
Explore key trends shaping influencer marketing, from AI and video dominance to authenticity, and learn how to adapt your strategies to maintain a strong ROI.
Read Full Article →Published: May 11, 2025
Discover 10 practical tips to improve your influencer marketing ROI, from setting clear goals and vetting influencers to optimizing landing pages and leveraging UGC.
Read Full Article →Published: May 12, 2025
Learn how to use our new Break-Even Point Calculator to plan your influencer marketing campaigns, set realistic goals, and ensure your investments are sound before you launch.
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