Privacy Policy

Last Updated: October 27, 2023

This Privacy Policy describes how Micro-Influencer ROI Tracker ("we," "us," or "our") handles information when you use our website and associated services (collectively, the "Service"). Your privacy is important to us.

1. Core Principle: Calculator Data Privacy

Our primary service is providing free online calculators. We are committed to the privacy of the data you input:

  • No Collection or Storage: We do not collect, save, store, or transmit the specific financial or campaign data (costs, revenue, engagement figures, conversion values, campaign names, income sources, investment details, etc.) that you enter into any of the calculator fields on our website.
  • Local Processing: All calculations performed by our calculators happen entirely within your own web browser (client-side) using JavaScript. The data is processed temporarily for the sole purpose of displaying the results to you during your current session.
  • Data Discarded: Once you close the browser tab/window or navigate away from a calculator page, the data you entered is discarded and is not retained by us in any form.

2. Information We May Process

While we don't collect your specific calculator inputs, we may process other types of information to operate and improve the Service:

  • Usage Data (Aggregated & Anonymous): We may use standard web analytics tools (such as Vercel Analytics, Netlify Analytics, or potentially Google Analytics in the future) to collect general, aggregated, and anonymized information about how users interact with the website. This may include information like the number of visitors, pages viewed, general geographic location (country/city level), browser type, device type, and referral sources. This data helps us understand user behavior and improve the website but is not linked to individual calculator inputs.
  • Server Logs: Our hosting provider (e.g., Netlify, Vercel) automatically logs basic technical information necessary for operating and securing the website. This may include IP addresses (often anonymized by the provider), access times, and browser types. These logs are standard practice for web hosting and are primarily used for security and debugging.
  • Cookies for Functionality & Advertising:
    • Essential Cookies: Our hosting platform might use essential cookies for basic site functionality (e.g., load balancing, security).
    • Advertising Cookies (Google AdSense): As we plan to use Google AdSense, Google and its partners will use cookies to serve ads based on your prior visits to our website and/or other websites. This involves placing third-party cookies on your device to track browsing habits across sites for the purpose of delivering targeted advertising. You can manage your ad preferences and opt-out of personalized advertising through Google's Ad Settings or industry opt-out pages (see Section 6).
  • Feedback: If you contact us via email (e.g., through the feedback link), we will necessarily receive your email address and any information you voluntarily provide in your message to respond to your query.

3. How We Use Processed Information

Any information collected indirectly or via third parties is used for the following general purposes:

  • To provide, operate, maintain, and improve the Service.
  • To understand usage patterns and enhance user experience (using aggregated, anonymous data).
  • To display advertising through Google AdSense, which helps keep the Service free.
  • To monitor the security and performance of the Service.
  • To respond to your feedback and support requests.

We reiterate: Data entered into any of our calculator fields is NOT used for any purpose other than performing the calculation requested by you in your current browser session.

4. Data Sharing and Third Parties

We do not sell or rent any personal information.

  • Calculator Data: As stated, we do not collect this, so we cannot share it.
  • Aggregated Usage Data: May be viewed within our analytics platforms (e.g., Vercel, Netlify, potentially Google Analytics). This data is anonymized.
  • Advertising Partners (Google AdSense): Information collected via AdSense cookies is handled according to Google's Privacy Policy. We do not directly share other site data with Google beyond what is necessary for AdSense to function.
  • Hosting Providers: Have access to server logs as part of providing hosting services.
  • Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Data Security

We rely on the security measures implemented by our professional hosting providers (Netlify/Vercel) to protect the website infrastructure. Since we do not collect sensitive personal data via our calculators, the main security aspect under our control is ensuring the website is served over HTTPS (encrypted connection), which we do.

6. Cookies and Your Choices (Especially Advertising)

Cookies are small files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept essential cookies, some parts of our Service may not function properly.

Regarding advertising cookies used by Google AdSense:

7. Links to Other Websites

Our Service may contain links to other websites not operated by us (e.g., blog resources, external tools). If you click a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Children's Privacy

Our Service does not address anyone under the age of 13 (or 16, depending on jurisdiction). We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: